About Fast Forward Focus

Fast Forward Focus: Executive intel for leaders driving the future of highway retail.

  • Fast. Fly in for executive briefings and networking and get back to business fast.
  • Forward. Get up to speed on breaking trends shaping highway businesses’ future.
  • Focus. Zoom in on trends’ implications for highway fuel retailers and create new insights with the industry power players we specifically invited to fill the room.

Get in. Get the intel and contacts you need. Get back to shaping your highway business’ future.

This event is limited to truck stop and travel center member executives, Chairman’s Circle members, and sponsors.

The travel center industry is undergoing a rapid transformation, propelled by technological advancements and the growing emphasis on sustainability. Introducing new technologies like self-checkout and contactless payment options has revolutionized the customer experience at travel centers. With these convenient and efficient solutions, travelers can swiftly make purchases and complete transactions without needing physical contact, enhancing convenience and minimizing wait times.

In addition to embracing cutting-edge payment technologies, the travel center industry is also making significant strides in adopting emerging fuels and renewable energy sources. To reduce environmental impact and meet the demands of eco-conscious customers, travel centers are increasingly offering a broader range of fuel options. One notable development is the integration of renewable diesel, a sustainable alternative derived from renewable resources. By expanding their fuel offerings and promoting the benefits of cleaner fuels, travel centers are actively contributing to a greener and more sustainable transportation ecosystem.

The pace at which the travel center industry is evolving is genuinely remarkable. To keep up with the demands of modern travelers, travel centers are continuously exploring and implementing new technologies and innovations. From digital signage and interactive displays to mobile apps and rewards programs, these establishments embrace digital solutions to enhance customer engagement and streamline operations. Moreover, they are investing in infrastructure and partnerships to ensure a seamless transition to emerging fuels, driving the industry forward toward a more sustainable and efficient future.

Fast Forward Focus is made possible by the NATSO Foundation.


Travel centers are continually innovating. From new food programs to open layouts and even rooftop bars and airstream trailers. Check out some of the innovative programs from NATSO members below.